The Work
Selected
Work.
The work speaks for itself. Here's what it looks like.
What we've done is what we'll do for you.
We help HR and Total Rewards teams turn complex benefits, programs, and changes into communications employees can understand, use, and value. Senior-level strategy, creative, and execution grounded in deep HR communications experience.
01
Annual Enrollment / Benefits Campaign
Annual enrollment, built for clarity.
The Challenge
A large multi-unit employer with a distributed hourly and salaried workforce needed a full annual enrollment campaign built from scratch. There was no existing template, no centralized creative, and limited internal capacity to build the communication system on deadline.
Approach& Impact
Built a clear campaign structure across channels, making enrollment easier to follow across employee groups. Brought consistency to the experience and established a stronger foundation for future cycles. Delivered as a multi-channel campaign designed to support a complex, diverse workforce.
Deliverables
Communications strategy
Messaging framework
Enrollment guide content
Employee email series
Print and digital campaign assets
Communication planning support
What Changed
"The client gained a clear, usable enrollment communications system that could be deployed across channels and adapted for different employee groups without losing consistency."
Unified Messaging
02
Benefits Newsletter / Year-Round Benefits Communications
Benefits communication beyond enrollment.
The Challenge
A large employer needed a quarterly benefits newsletter that could keep employees engaged beyond annual enrollment. Previous communication was dense, easy to ignore, and not built to support year-round awareness.
Approach& Impact
Reshaped dense, fragmented content into a focused editorial structure employees could scan and use. Reduced noise and introduced a more sustainable way to keep benefits visible throughout the year. Established a repeatable communications approach that extended beyond enrollment.
Deliverables
Editorial strategy
Newsletter content development
Messaging prioritization
Quarterly communications planning
Benefit topic framing and simplification
What Changed
The client gained a year-round editorial structure that made benefits communication easier to manage, easier to prioritize, and more useful to employees over time.
Editorial Structure
03
Executive Communications
Executive communication, made clearer.
The Challenge
A U.S. HR leader needed communications that could support annual enrollment, major HR initiatives, and other high-visibility employee moments without sounding overly polished, vague, or disconnected from the audience.
Approach& Impact
Refined messaging across high-visibility moments to align with the leader’s voice and intent. Increased clarity, consistency, and tone discipline across communications. Supported delivery across multiple employee-facing initiatives.
Deliverables
Executive messaging support
Employee-facing communications
Talking points and drafted remarks
Leadership message refinement
Communications editing and shaping
What Changed
"The leader had a stronger communication voice for high-visibility moments, with messaging that felt clearer, more human, and easier for employees to understand."
Human-Centered Messaging
04
Acquisition / New Benefits Transition
New benefits, clearly introduced.
The Challenge
Following an acquisition, a newly integrated workforce needed a clear introduction to an unfamiliar benefits package
Approach& Impact
Translated unfamiliar plan details into clear, employee-facing communication. Simplified what was changing, when it mattered, and what action was required. Supported rollout of a newly introduced benefits package during a period of change.
Deliverables
Benefits communication materials
Explanatory content,
Employee-facing messaging support
What Changed
"Employees received a clearer introduction to their new benefits, giving the client a more usable way to support the transition."
Clear Onboarding
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InsideVoice helps organizations make complex communication clearer, sharper, and easier to move forward.